We are ecstatic to announce the launch our most recent project for the Group Health Foundation.  The Gift of Health wall engages Group Health’s supporters by having them answer the question and post it on the wall.  We designed and developed this site for the WordPress content management system.  The client has full control over comment moderation and website management.

I just read a great article at the Neuroscience Marketing Blog about how bad websites increase stress levels.  Take a look at the article it’s a great read:  http://www.neurosciencemarketing.com/blog/articles/web-stress.htm

This really brings home the fact that you want a website that is going to simplify your potential client’s life, not complicate it.  Your business was established to provide a solution.  If you are creating more problems with your client through your bad website the client will be less likely to contact you for your services.

We have launched the website for Seattle child clothing designer Ricicli. Ricicli asked us to design a simple yet functional website that serves as an eCommerce store as well as a hub for wholesalers.  We utilized the Genus Online Business Solution to implement retail and wholesale pricing simultaneously along with keeping track of stock and customer sales using Genus’s powerful analytics system.

I have been hearing a lot of clients, project managers, art directors and even designers refer to the “fold” of a website. Besides the most obvious fact that you cannot fold a monitor (yet), I think there are a lot of misconceptions created when you apply the concepts of print design to web design.

1. The UI is completely different. You cannot scroll down a newspaper.
2. Unlike a newspaper you cannot control the location of  “the fold” due to the diversity of devices.
3. The way people interact with a newspaper is completely different than a website.  Multimedia is approached differently by the brain- we tend to scour it more aggressively.

While as a guideline it is good to put some essential information at the top of the page, it does not mean you need to put ALL of the information at the top of your page.  While you want the user to know who you are and what you do; you also need to have them look around your site for more.

To read more about this subject I recommend taking a look at the Iampaddy blog article Life below 600px which also gives an interesting perspective on the issue.

We have redesigned and relaunched http://katiesweddings.com with an all new design and concept.  Instead of just being a plain portfolio site we added a bit more character with blog posts and sidebar functionality.  All of this with a new portfolio system!  The whole site can be managed by the photographer without any need for a web developer.

You need a comprehensive marketing strategy, just like in the real world.

The world of online marketing, networking, SEO and promotion can often seem like some form of “dark art”.  A web strategy consultant can guide you down the most effective path and break down all of the possibilities in plain English.

So what are the overall benefits?

1.  You will spend less money and time by only utilizing the most effective tools and strategies that are tailored to your goals and budget.

2. You will have a set of realistic goals that can be built upon within the short and long term.

3.  More people will visit your website and know about your business.

4.  You will have a strategy tailored specifically to your business, industry and target audience.

5.  Your business will streak ahead of the competition by taking advantage of insider knowledge and proven strategies.

You may want to know, “How do I take that first step?”.

All you need to do is CONTACT US and we can talk to you and learn about your goals and ambitions online.  We will then research your industry, target audience and competition.  After sufficient research has been completed, we can create a report containing a strategy on how to accomplish your goals and increase your online exposure.  We will layout each avenue and it’s cost, pros, cons, and prospective reach.  We will formulate a combination of various advertising, networking, promotional and SEO strategies among other outlets.

We have Launched http://TheViews.org ! The Views is a Local San Diego Newspaper that is transitioning to 100% digital.  We helped them design and manage the site as well as set up various advertising opportunities throughout the site.

We are very excited about the launch of http://bbsdistribution.com !  BBS is a skate company based in San Diego, CA with some really great designs.  This is another successful Genus integration! The site has a full store with credit card processing and UPS integration.  Click Here and take a look.

We are proud to announce the launch of AtlanticAwnings.com. We have created a simple and modern flash site that showcases their commercial and residential work. Enjoy!