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I just read a great article at the Neuroscience Marketing Blog about how bad websites increase stress levels.  Take a look at the article it’s a great read:  http://www.neurosciencemarketing.com/blog/articles/web-stress.htm

This really brings home the fact that you want a website that is going to simplify your potential client’s life, not complicate it.  Your business was established to provide a solution.  If you are creating more problems with your client through your bad website the client will be less likely to contact you for your services.

We have launched the website for Seattle child clothing designer Ricicli. Ricicli asked us to design a simple yet functional website that serves as an eCommerce store as well as a hub for wholesalers.  We utilized the Genus Online Business Solution to implement retail and wholesale pricing simultaneously along with keeping track of stock and customer sales using Genus’s powerful analytics system.

I have been hearing a lot of clients, project managers, art directors and even designers refer to the “fold” of a website. Besides the most obvious fact that you cannot fold a monitor (yet), I think there are a lot of misconceptions created when you apply the concepts of print design to web design.

1. The UI is completely different. You cannot scroll down a newspaper.
2. Unlike a newspaper you cannot control the location of  “the fold” due to the diversity of devices.
3. The way people interact with a newspaper is completely different than a website.  Multimedia is approached differently by the brain- we tend to scour it more aggressively.

While as a guideline it is good to put some essential information at the top of the page, it does not mean you need to put ALL of the information at the top of your page.  While you want the user to know who you are and what you do; you also need to have them look around your site for more.

To read more about this subject I recommend taking a look at the Iampaddy blog article Life below 600px which also gives an interesting perspective on the issue.

We have redesigned and relaunched http://katiesweddings.com with an all new design and concept.  Instead of just being a plain portfolio site we added a bit more character with blog posts and sidebar functionality.  All of this with a new portfolio system!  The whole site can be managed by the photographer without any need for a web developer.

Working with a Web Strategy Consultant can bring a myriad of benefits to the cost-effectiveness, focus, marketing efforts and exposure of your online business efforts.  We have been a part of many product launches (big and small) and the consensus is that a website is not the end-all of your online efforts.

You need a comprehensive marketing strategy, just like in the real world.

The world of online marketing, networking, SEO and promotion can often seem (more…)

We have Launched http://TheViews.org ! The Views is a Local San Diego Newspaper that is transitioning to 100% digital.  We helped them design and manage the site as well as set up various advertising opportunities throughout the site.

We are very excited about the launch of http://bbsdistribution.com !  BBS is a skate company based in San Diego, CA with some really great designs.  This is another successful Genus integration! The site has a full store with credit card processing and UPS integration.  Click Here and take a look.

We are proud to announce the launch of AtlanticAwnings.com. We have created a simple and modern flash site that showcases their commercial and residential work. Enjoy!