We worked with Erica Mills and her team at Claxon Marketing to build a website and blog utilizing the Genesis Theme Framework.  Genesis is a theme “Framework” that adds plenty of useful functionality to WordPress like additional widget ready areas, customization of header and footer areas, easy to implement page templates and more.  The goal was to build something simple, to the point, and easy to use. Enjoy!

I found a great article at the Mills Communications Group blog about the importance of listening when engaging in marketing through social media.  I agree that this is a very important task that should take place daily, weekly and monthly.  Before you just go blabbing and shamelessly promoting yourself have a listen.

Read the article titled-  Listening: The First Step To Social Networking Success

Our focus is mostly on development and design but we often integrate social media into websites.  People want to know what works and what doesn’t.  It really depends on what your goals are.  Determine your goals before you start your social networking and online marketing. This will save you a lot of time.  Unless you have a larger team, you can’t participate fully in every single one.  It’s better to just pick 1 and build on that.  Don’t participate in another until you think you can handle it.

Here’s the goods:

CLICK TO ENLARGE or go to CMO.com to download a PDF

We have updated http://TryGenus.com to make the information more organized into more intuitive content sliders. We have also added an “Examples” page to help you get a better idea of what a genus site looks like.  The answer turns out to be that it looks like any other site on the web.  The only difference is that it’s powered by one of the most powerful backends on the market today!

You need a comprehensive marketing strategy, just like in the real world.

The world of online marketing, networking, SEO and promotion can often seem like some form of “dark art”.  A web strategy consultant can guide you down the most effective path and break down all of the possibilities in plain English.

So what are the overall benefits?

1.  You will spend less money and time by only utilizing the most effective tools and strategies that are tailored to your goals and budget.

2. You will have a set of realistic goals that can be built upon within the short and long term.

3.  More people will visit your website and know about your business.

4.  You will have a strategy tailored specifically to your business, industry and target audience.

5.  Your business will streak ahead of the competition by taking advantage of insider knowledge and proven strategies.

You may want to know, “How do I take that first step?”.

All you need to do is CONTACT US and we can talk to you and learn about your goals and ambitions online.  We will then research your industry, target audience and competition.  After sufficient research has been completed, we can create a report containing a strategy on how to accomplish your goals and increase your online exposure.  We will layout each avenue and it’s cost, pros, cons, and prospective reach.  We will formulate a combination of various advertising, networking, promotional and SEO strategies among other outlets.

Online Business Solutions

You’ve gone through all the steps and now you’re business officially has a web presence.  How do you take the next step?

Web Strategy Consulting

An Efficient and Comprehensive web strategy is the most important aspect of making you business thrive online.  Our outlook on the current state of the web is that websites are no longer just online brochures. They are freestanding business machines that interact with potential customers, sell products, establish your credibility and expand your network.
We will get to know your business, discover your goals online and explore the best ways to fulfill them.  Creation-1 can provide competitive analysis, third party technology research, content analysis, information/site architecture, open source strategy development, market research, and overall business strategy implementation.

SEO

The best and least labor intensive strategy in gaining traffic and search engine rank.  We can modify the code in your website to get it more recognition from major search engines such as Google and Yahoo.  We will use multiple techniques and coding languages to help your business be seen by more people.

Advertising

Advertising works!  You know it…We know it.  So what are you waiting for?  Get your business out there! Creation-1 will manage your campaign using a  combination of powerful advertising outlets. With plans to match any budget, we deliver new customers right to your “doorstep.”

Networking

Networking is an essential tool for any business.  Creation-1 will get more people linking to your business and talking about your products in online publications.  By establishing your site firmly in the online community you will gain more inbound links and increase overall traffic to your website.  Reach your target market by aligning yourself with the websites that matter most to them.

Let’s Create Business!

So Now what?  Sit around and wait for the customers to come through the door?  Of course not.  Like any business, if a website is to succeed it must be easily found, properly promoted and enjoy a network of professionals all working toward similar goals. These are just general descriptions of the solutions we offer.  After a consultation we can create a detailed plan of action along with an estimate coinciding with your budget.

Contact us now and we can help you plan for a successful marketing campaign!