Creation-1

We have designed a new logo for our upcoming branding overhaul.  We will follow with a shiny new website and corporate ID!

Jeff Barlow of Jelvetica was showing me how he uses http://teuxdeux.com/ for his to do list.  It is a really simple and intuitive web app that takes the headache out of keeping track of your daily activities.  Take a peek at the video to learn more.  Best of all, its Free!

We collaborated with the talented designers at ARTJOCKS in Los Angeles to develop a custom blog for multi-talented artist China Brooks.  The blog serves as a mouthpiece for her spiritual teachings and services.  Take a look at the site and enjoy!

We are proud to announce the launch of a job in the works for quite a few months.  Stylistic Funk is a hip purveyor of urban fashion, art and music and we worked together with the talented designers at Artjocks in LA to develop this website and integrate it into the Genus online business solution.  The end product is a a great online store with all the bells and whistles!  Browse through the catalogs at http://stylisticfunk.com you may just find something you like!

I have been hearing a lot of clients, project managers, art directors and even designers refer to the “fold” of a website. Besides the most obvious fact that you cannot fold a monitor (yet), I think there are a lot of misconceptions created when you apply the concepts of print design to web design.

1. The UI is completely different. You cannot scroll down a newspaper.
2. Unlike a newspaper you cannot control the location of  “the fold” due to the diversity of devices.
3. The way people interact with a newspaper is completely different than a website.  Multimedia is approached differently by the brain- we tend to scour it more aggressively.

While as a guideline it is good to put some essential information at the top of the page, it does not mean you need to put ALL of the information at the top of your page.  While you want the user to know who you are and what you do; you also need to have them look around your site for more.

To read more about this subject I recommend taking a look at the Iampaddy blog article Life below 600px which also gives an interesting perspective on the issue.

We updated the design of the blog to be more accessible and organized.  We also made it fit in more with our brand ID. We hope you like it and feel free to leave a comment with any input!